Traditional commission rates range from 5-6% total, split between listing and buyer agents (2.5-3% each). However, discount brokerages offer rates as low as 1-2.5%, while full-service premium agents may charge 3-4% per side. The rate should reflect the services provided.

Focus on value delivered: marketing reach, professional photography, negotiation expertise, transaction management, and time savings. Use our calculator to show the net proceeds difference and demonstrate that higher service levels can result in better sale prices that offset commission costs.

Commission-only competition is a race to the bottom. Instead, compete on value: faster sales, higher sale prices, better marketing, superior service, and professional expertise. A 1% higher commission that results in 3% higher sale price provides better client outcomes.

Full-service commission should include: professional photography, online marketing, MLS listing, showings, open houses, negotiation, transaction coordination, and closing support. Clearly define what's included vs. additional services to justify your rate.

Use our calculator to model scenarios: flat fees vs. percentage, graduated rates by price range, and performance bonuses. Consider your average sale price, transaction volume, and market positioning when determining the most profitable structure for your business.